A Endanwender visits a publisher's site. The publisher's Supply-Side Platform (SSP) sends a bid request to the ad exchange, where Silk's DSP will be evaluating the value of the impression. Programmatic advertising is a broad term that spans many areas of digital advertising — from AdTech platforms and media-buying methods https://rtbreal-timebidding70986.blogofchange.com/28625024/details-fiktion-und-anzeigeninventar