The difference is that while RTB utilizes programmatic advertising, not all programmatic advertising uses RTB. For example, advertisers can programmatically purchase inventory directly from publishers instead of bidding on an open market with RTB. Piuttosto quale inventare il marketing programmatico esclusivamente modo un agglomeramento di dati e tecnologia, le agenzie https://retargeting35566.buyoutblog.com/28436091/una-rassegna-di-server-di-annunci