Through real time bidding, publishers and advertisers are able to sell and buy ads facilitated by a supply side platform. An SSP is programmatic software for publishers to facilitate sales of their advertising impressions. Unlike real-time bidding, which involves selling ad impressions through a single auction, header bidding opens the https://zanelmgvt.wizzardsblog.com/28604414/orientações-topo-da-segurança-publicitária