Although Lyte was redefining the ticketing market, it had no definite CRM method. Lyte utilized twelve–fifteen distinct SaaS solutions throughout various departments, which led to a lack of alignment involving groups, duplication of work and overlapping duties. Zoom necessary a far more sustainable approach to organizing and retrieving brand https://lukashuqdr.bloggosite.com/41198686/an-unbiased-view-of-hbr-case-study-analysis