Understanding keyword match types is essential for smarter Amazon PPC marketing, as it directly impacts ad relevance, visibility, and return on investment. Amazon offers several match types—broad, phrase, and exact—that control how closely a shopper’s search term must align with your keywords for your ad to appear. Broad match allows ads to show for related and relevant searches, incr... https://www.brandscapeventures.com/blog/amazon-ppc-keyword-match-types-uk